After more than 20 years of reading about Coaching, Difficult Conversations, Effective Communication, Negotiation etc., and delivering numerous related workshops across many countries, using different models, I realized leaders and organizations need a single simple model to understand the principles and build habits and a create a Culture that engages in Effective Conversation. I coined this framework 
Don’t let the SIMPLE fool you. It is an acronym that is easy to remember. Applying the principles and practices are not easy, but the model makes it easier. Also, I’m not proclaiming that I have mastered these principles and practices, as my family and colleagues may share, but as Richard Bach is famously quoted, “You teach best what you most need to learn“.
I have also not developed any new principles or practices. What I have done is pull the varied principles and processes into a single model so that it is easier to build habits to embed them in our daily conversations. Below I provide the outline of the model.